I ghost-wrote this post for the CEO, and it is part of a more extensive co-marketing campaign with Strava. Typically, Strava never provides written updates on new product features because, with 45 million users, it's difficult to make everyone happy. Beyond the press pick-up, all-time most-read story from Mapbox (over 500k views in two weeks), what truly marked success for me from this entire campaign was when Strava and their CEO chose to tweet and promote this blog post as their primary update to their users.

This piece was important for our business development team, who wanted to show how we were making strides in automotive without being too technical. I interviewed the engineer, sourced imagery, and interviewed our Solutions Architecture team to write and edit this in full.

An interview-style blog, this piece was part of a larger push in our travel vertical. By engaging with more niche travel companies, we were able to get fast, user-generated content that showed the power of our tools.

As we sought to break into a new vertical, I worked with the sales team to identify pay-as-you-go customers using our logistics tools in real-world scenarios. I helped source and edit this post.

The first in the series, we found a new use for our Unity SDK, and I reached out to the developer to hear his story. This piece became a go-to example as Mapbox built out their Unity SDK,

After promoting and working closely with this developer to create a map showing the affected homes in the Santa Rosa fire, I reached out to the developer to share his process on the Mapbox blog. This post combined created a user-generated tutorial on using our tools with a real-world news hook that caught the attention of many new users in the Bay Area.

Seeing the success of combining both written and tutorial style in “How I Built It” I sourced and edited this post to demonstrate the data visualization capabilities of Mapbox.

For this launch, I worked closely with the maps team to draft, edit, and distribute this blog post.

As part of a multi-asset relaunch, I worked with the Atlas GM to draft, edit, and distribute this post.

This post is a combined launch blog for the navigation and geocoding teams of Mapbox. As smaller teams, I helped turn their internal updates into a new post and worked with both product leads to refine the post.

I spearheaded communication for this launch for the marketing team after carefully studying one of our competitor's failed pricing launches. Knowing this would be the first major pricing change for users in 6 years, I worked cross-functionally with sales, support, and customer success to deliver a clear message to our users.